Medical Facilities of America (MFA) operates more than 40 skilled nursing and rehabilitation facilities throughout the Southeast. In association with The Wallace Agency, I was part of a team that orchestrated the redesign and concurrent launch of 43 websites. I’ve conducted more than 300 patient and employee interviews and have helped MFA create it’s own unique library of original photography, art directing dozens of photoshoots over the course of 10+ years.

I helped MFA strengthen its visual identity by creating brochures for each of its centers, a print piece for its flagship rehab product, LifeWorks, as well as corporate brochures, folders, inserts, ads, recruiting pieces, and various other collateral.

Most recently I’ve written and provided creative direction for more than 20 highly successful TV spots for MFA, their first entry into broadcast media.